Books

You & Her: lingerie with a purpose

WeMakeStuff Volume 02 features artists like Christina Norman, who challenges us to see the world differently

Christina Norman’s lingerie company You & Her has encountered its fair share of resistance. But people have been quick to catch the vision – even those Norman would have never expected.

While she was online several years ago, Norman saw an ad from an organization asking for new and gently used underwear donations for girls in Africa. As she began to understand the backstory and what the need was, she couldn’t stand by.

You & Her is featured in WeMakeStuff Volume 02, a coffee table book exploring the intersection of creativity and faith. Find out more at wemakestuff.ca.
You & Her is featured in WeMakeStuff Volume 02, a coffee table book exploring the intersection of creativity and faith. Find out more at wemakestuff.ca.

The average person might think it was a curious request, but the plea was in earnest. Because of a lack of affordable underwear, teenage girls in Africa were dropping out of school each month for a week, sometimes longer, while they were on their period. They would get behind, and then eventually stop going altogether; without an education, the cycle of poverty continues. Providing underwear for these girls could mean the difference between sustainability and destitution. 

When Norman became aware of this issue, she was 23 and already a mother of three. Unable to ignore it, she started You & Her, a lingerie company with a social justice focus: using profits to fund underwear for girls in Africa so they could get the education they need.

Despite a successful launch of a beautiful line of products and local recognition of the social good of You & Her, people still ask Norman why she’s inconveniencing herself in the midst of raising young children. But to her, the inconvenience is part of the package. She acts because she has found a problem she can do something about. Her care goes so deep, in fact, that she has taught herself the skills she needed — from design, to marketing, to business management — and relocated to Vancouver in order to provide better opportunities for the business.  

You & Her’s ultimate desire is to address a bigger paradigm. It’s not simply underwear, or Africa, or children. It’s women coming together to solve a problem facing women. For Norman, creativity is seeing something differently. In her case, it is seeing a solution where others see embarrassment. 

Her story is found among the 100 artists featured in WeMakeStuff Volume 02a coffee table book exploring the intersection of creativity and faith in Canada. 

Working in different mediums, each artist challenges the reader to see the world differently. Change your perspective with the stories in this book. Until October 15, you can pre-order WeMakeStuff Volume 02 at cost ($35) during their all-or-nothing crowd funding campaign. Visit www.wemakestuff.ca to learn more.

Kona